Google Shows Off Cell Phone Software
Google showed off its nearly completed mobile software system to about 3,000 computer programmers Wednesday, hoping to cultivate more services and advertising for people on the go.
Although brief, the demonstration at the Internet search leader’s annual developer conference in San Francisco represented the most extensive public look so far at “Android” — an open-source platform being designed for “smart” phones and other mobile devices that surf the Web. Android was first announced nearly seven months ago.
The bells and whistles unveiled Wednesday included: a way to unlock phones by drawing a specific shape on the touchscreen instead of entering a password; bookmarks for favorite websites on the device’s home page; a “compass” tool that automatically roams with the phone while a user looks at photographic images of a city map; a magnifying tool to zoom in on Web content; and a mobile version of the video game “Pac Man.”
The demonstration relied on touchscreen technology similar to Apple’s iPhone, but Android can also be tailored to work with a tracking ball, said Andy Rubin, who is overseeing the project.
Several handset makers, including Samsung Electronics., HTC and LG Electronics, are among the 34 partners that Google has recruited to help launch Android.
Google also hopes programmers will create a wide variety of products that will run on Android. That’s one of the reasons the Mountain View-based company chose to flaunt the free software at the developers’ conference.
By making it easier and more appealing for people to access the Internet on their cellphones, Google believes it eventually will make more money from the ads it shows next to search results and other Web content. The company also is starting to show more video advertising on its YouTube subsidiary, which already is a staple on the iPhone and received a special button in Wednesday’s demonstration of Android.
Google is expected to generate more than $20 billion in advertising revenue this year, but most of that money will come from ads viewed on personal computers.
With about 3 billion mobile phones already on the market, some analysts believe Google could pull in nearly $5 billion annually from the mobile market within five years.